superkb.com blog » advertising http://www.superkb.com/blog Thu, 30 Dec 2010 02:59:40 +0000 en hourly 1 http://wordpress.org/?v=3.1 Proof it doesn’t need more cowbell http://www.superkb.com/blog/2010/12/29/proof-it-doesnt-need-more-cowbell/ http://www.superkb.com/blog/2010/12/29/proof-it-doesnt-need-more-cowbell/#comments Thu, 30 Dec 2010 02:58:42 +0000 admin http://www.superkb.com/blog/?p=347 Pull up these package redesigns from Antrepo for a client the next time they ask for a bigger logo or more “oomph” and ask which designs they think will stand out on a shelf in a sea of competing products?

nutellaredesign.jpg

redbullredesign.jpg

schweppsredesign.jpg

cornflakesredesign.jpg

Via Fubiz

]]> http://www.superkb.com/blog/2010/12/29/proof-it-doesnt-need-more-cowbell/feed/ 0 How to mix + match with UX http://www.superkb.com/blog/2010/09/30/how-to-mix-match-with-ux/ http://www.superkb.com/blog/2010/09/30/how-to-mix-match-with-ux/#comments Fri, 01 Oct 2010 02:11:31 +0000 admin http://www.superkb.com/blog/?p=329 I just got an email from Anthropologie titled “Have you met your mix-and-match?” advertising their bedding line. I’m a fan of their bright and whimsical bedding, so I clicked through and found they’ve put together a super simple, but wonderfully effective interface that lets the user mix-and-match sheets with bedspread options. It’s a nice reminder that the best interface solutions aren’t always the most technically difficult and that simple is sometimes all you need when creating a convincing experience.

Screen shot 2010-09-30 at 9.55.18 PM.png

]]> http://www.superkb.com/blog/2010/09/30/how-to-mix-match-with-ux/feed/ 0 My Favorite Commercials from the 2010 Olympics http://www.superkb.com/blog/2010/03/02/my-favorite-commercials-from-the-2010-olympics/ http://www.superkb.com/blog/2010/03/02/my-favorite-commercials-from-the-2010-olympics/#comments Tue, 02 Mar 2010 19:48:51 +0000 admin http://www.superkb.com/blog/?p=177 I love the Olympics, I’m just a sap like that. I love hearing all the national anthems. I love seeing the athletes cry on the podiums. I love watching sudden death games. And I love the commercials. Here are a few of my favorites from the 2010 Winter games:

P&G’s to their Moms, they’ll always be kids. After watching this video, I suddenly realized why my Mom still makes me call her when I get home after a long drive.

Nike: I’m a sucker for any Nike commercial. Always have been. But this one is awesomely shot and the music “Ali in the Jungle” by The Hours is perfect for the concept.

AT+T’s snowboarding in space to “Perfect Day”. So soothing

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